The project’s goal was to develop a space exploration centre, aiming to deliver space-related knowledge, into a brand that showcases its exploratory, curious, bold and inspirational values, while also keeping a sense of futurism and mystery.
Graphical Element: 3-pointed star with 2 trails
The ‘O’ is a representation of the spherical celestial objects in outer space and is the first initial of the brand name ‘OBLIVION’. The 3-pointed star is a 2D graphical representation of a starry night sky, and also symbolizes the silhouette of a rocket. The two irregular triangles slashing through the ‘O’ embody the trails of a rocket, or the flares of a comet.
